Strategic Planning & Development

1. Design and implement comprehensive marketing strategies tailored to target audiences.
2. ⁠Conduct market research and competitor analysis to identify opportunities and trends.
3. Develop campaign objectives and break them down based on brand guidelines.
4. Analyze performance metrics across acquisition channels, experiment projects, and campaigns. Provide actionable insights to drive decision-making and growth strategies.

⁠Creative Campaign Design

1. Collaborate with team in Strategy & Data department  to craft engaging concepts based on data and strategic plan.
2. ⁠Campaign Execution & Coordination
3. Oversee the rollout of multi-channel campaigns across social media platforms.
4. Collaborate across departments with account executive, project manager, and art director division.
5. Monitor social media trends, address challenges, and optimize strategies for better performance.
6. Maintain communication with clients to ensure alignment with their goals and vision
7. Evaluate the performance of executed campaigns through analytics and client feedback, making adjustments for continuous improvement.