THE STORY

Pura = Pure ; The Purest

Learning from personal experience, finding natural food in Indonesia is quite difficult, thus buying exported natural goods is often the alternative. The inefficiency inspired us to do deeper observation & research about natural products. It motivates us to create extraordinary products on the market

on late 2017, Pura’s first product to launch was Himalayan Salt. Pura is the first local brand in Indonesia to present Himalayan Salt product with ISO and Kosher certification.

In 2018, focusing on our main goal of developing herbs and spices in Indonesia. Pura is committed to always be innovate in developing products with our value and principle as priority – that all ingredients used in Pura products are the best,  selected quality ingredients and 100% natural

OUR MISSION

We are highly committed to our mission; to bring The Purest product with strict food safety management to society. Our dream is creating healthy products everyone will always enjoy