You have the opportunity to work directly with a lactation counselor to deliver important breastfeeding education using analogies and simple, creative illustrations to make it easily understood by the audience. A detailed-oriented person is needed to pass this accurate information.
REQUIREMENT :
- At least 3 years of experience in the same or similar profession
- Have educational background Communication Science with an interest in early child development and/or a science educational background
- Preferably if married and have children
- Able to express content ideas in script concept
- Able to write content with Tone of Voice Brand: Inspirational, Informative, Friendly & Warm
- Familiar & enthusiastic with current parenting science
- Familiar & can use hashtag optimization apps, keywords, trending songs
- Familiar with digital marketing and ads on social media\
- Able to design activities to increase traffic / ER on social media
- Always up-to-date with all trends in social media
- Able to work individually or in a team
RESPONSIBILITIES :
- Conduct research and needs for content that is the preference of mothers
- Create content creation plans or promotional materials based on research results so that they can be relevant and consistent tailored to the destination platform
- Establish a strategy for editorial so that content can be consistent and attractive across all platforms
- Make rules to equalize the tone or style of all content created
- Update content on all MamaBear social media platforms
- Track and report on social media insights (traffic, engagement, shares, conversion rates)